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Epstein on the unintended consequence of negation

July 7th, 2009 · No Comments

“… (Brooke Gladstone) … was talking about how people don’t remember ‘not’ well. If you try to sell people on the concept that ‘Barack Obama is a Christian,’ you might convince some of them that he’s not a Muslim. But if you try to sell people on ‘Barack Obama is not a Muslim,’ it might […]

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Tags: Business & Craft