“… (Brooke Gladstone) … was talking about how people don’t remember ‘not’ well. If you try to sell people on the concept that ‘Barack Obama is a Christian,’ you might convince some of them that he’s not a Muslim. But if you try to sell people on ‘Barack Obama is not a Muslim,’ it might […]
Epstein on the unintended consequence of negation
July 7th, 2009 · No Comments
Tags: Business & Craft