Mike McPhaden, reporting on Jill Golick’s weblog from the Just Comedy conference in Montreal, thumbnailed a talk by Mitch Joel on how to reach the online audience.
“Google. Facebook. YouTube. That’s where an embarrassing amount of my time goes, and I’m not alone. Which is why there are a lot of awfully brainy people out there, trying to figure out how to use the web to sell everything from soap to, well, soaps….
“… don’t think in demographics, think in tribes. Don’t think about age, think about attitudes. Don’t ask how many people can you reach, ask how you can reach just the right people.
“… We need to stop marketing stuff to a certain age group and gender and start making sure our products are found when our tribe searches for it.”