“… Have you ever spent a week doing nothing but creating? Not for a deadline or a pay check but for the pure joy of the exercise? Exhausting, exhilarating and total luxury.
“The first two and a half days were spent coming up with ideas for multiplatform projects. We used a wide range of brainstorming techniques. We worked in small groups, but constantly changed partners so that it became a sort of complicated square dance with every possible creative collaboration tried….”