“… DO give away the story. DON’T be vague.
“This one is important. Too many loglines go like this:
“‘A confused bride returns to her hometown to resolve the biggest issue in her life — how she got married.’
“Do you have any idea what happens in that story? I don’t. It is vague and leaves us confused.
“Usually, this happens either because the writer is trying to maintain some sense of mystery about what happens in the story. But it has the opposite effect. It causes anyone in the business to think you can’t tell a story.
“When I took my first job in a production company, I was told to toss loglines like that in the trash….”